March 2013
1 post
February 2012
1 post
“We are at the end of destination marketing, it’s all about compelling...”
– Brian Solis
October 2011
2 posts
En Oslo Facebook-historie, kuratert utenfor...
Torsdag 3. februar samlet over 500 nordmenn seg til Oslo Facebook Event. I virkeligheten fant eventet sted både i og utenfor Colosseum kino, online og offline. Ved bruk av curator-verktøyet Storify har vi samlet nettsamfunnets inntrykk og dialog, systematisk og usystematisk, kronologisk og ukronologisk, høytidelig og uhøytidelig.iQualify er et nytt nettverk, etablert av Nils Petter Nordskar og...
En test for å sjekke
En test for å sjekkeNobelprisen.“ Will the Nobel Peace Price have a social media twist? Waiting for the announcement from Oslo, Norway, right now. http://on.fb.me/oareFSmyrstadOctober 7, 2011
July 2011
2 posts
1 tag
“Yesterday we wrote about Percolate, a new online content filtering system...”
– The Next Era Of Blogging: Some Thoughts From The Creators Of Percolate - PSFK (via jkalin)
Mike Elgan: I'm now on the Google+ Diet! →
mikeelgan:
I wrote a column for Computerworld about how Google+ can be used as a replacement for not only Facebook and other social networking services, but also e-mail, blogging, micro-blogging, RSS news feeds, video conferencing, chat, texting and location-based social networking.
The idea is to…
May 2011
46 posts
HBO Gets Social With HBO Connect →
Premium cable network HBO soft-launched HBO Connect on Tuesday, a new “second screen” experience that aims to augment the social experience surrounding shows like True Blood, Game of Thrones and Entourage. The site is accessible now, but will launch more features in June as the summer season gets…
“The Web created Search & Google. The Web created Social Media Networks &...”
– Curated and Created by @myrstad, Originated and Inspirated by the Paper Buff Blog.
The Filter Bubble: Algorithm vs. Curator & the...
Via Scoop.it - Brand & Content Curation Maria Popova talking with Eli Paris on the topic of his new book, The Filter Bubble — a compelling deep-dive into the invisible algorithmic editing on the web, a world where we’re being shown more of what algorithms think we want to see and less of what we should see. Show original
Curating Oxygen. And other silly ideas. | That's a...
Via Scoop.it - Brand & Content Curation Content curation doesn’t replace some basic, useful, and already well-known concepts. Organize and classify things that interest you. Get engaged with people (not just concepts) and build relationships, not a database of links. To me that’s why semantic curation/search services are really the future, because they’re focusing less on aggregating...
Google Will Announce New Music Service at...
Via Scoop.it - Brand & Content Curation Google Inc., the world’s largest Internet-search company, will announce a new music service today at its I/O developer conference, stepping up competition with Apple Inc. and Amazon.com Inc. Show original
Facebook's role in news is growing, Pew study says
Via Scoop.it - Brand & Content Curation Google remains the top source of traffic to the top 25 general news websites, but Facebook is emerging as a “critical player” for how consumers find and share news stories, according to a study released today.
“Google and Facebook are increasingly set up as competitors (for) sorting through the material on the Web,” the Pew...
Why fail fast is bad advice « Dachis Group...
Via Scoop.it - Social Business Trends A popular piece of advice in social media is “fail fast.” This advice doesn’t make much sense in the marketing function. Failure for these marketing professionals – particularly in social media – means:
Being company-centric not customer-centric
Dishonest and disengaged communication
Inability to meet campaign targets and sales goals
Wasting resources –...
7 Reasons Businesses Should Use LinkedIn for...
Via Scoop.it - Social Business Trends It appears that marketers that don’t use LinkedIn themselves are uncomfortable with including it in their offerings or inbound marketing mix. This is certainly understandable, but there are seven reasons below that hopefully will convince them to use LinkedIn as a social media marketing channel. Show original
Tumblr Gets More Social With Share Button - The...
Via Scoop.it - Brand & Content Curation In its most basic implementation, Tumblr users can share a link, sans pre-filled description to an article or website.
The button can be customized to share a link to an article with a pre-filled description, a specific pull quote (complete with attribution) and even specific paragraphs from an article page. Images and video embeds can also be...
YouTube Adding 3,000 Movie Titles, Increasing...
Via Scoop.it - Brand & Content Curation YouTube Seriously Upping its Ante As Go-To Video Site on the Web
YouTube announced today that it is adding about 3,000 new movie titles for rent in the U.S. as well as some new original content from partners as part of the “future of video”. Show original
After Delicious: YouTube Founders Acquire Social...
Via Scoop.it - Brand & Content Curation Hot on the heels of their acquisition of Delicious, YouTube founders Chad Hurley and Steve Chen are adding to their new startup with the addition of real-time business intelligence platform Tap11.com.
By having both a robust reporting and analytics platform and access to millions of bookmarks and interaction data, AVOS could be onto something. Show...
Too Much Curation Push? How Customer-Centric Is...
Via Scoop.it - Brand & Content Curation My question is: how well is the curation ecosystem evolving to actually help people get the information they need and want?
The current content curation ecosystem appears to me to be more of a “push” ecosystem than a “pull” ecosystem.
So far, there appears to be little or no feedback loop involved in letting customers/end-users vote on relevance and...
Scoop.it: Topic-centric and a new collaborative...
Via Scoop.it - Brand & Content Curation The editorial control is a really appealing aspect of Scoop.it — and ultimately what empowers people who perform their curators’ role. When you select a piece for publication, you can customize the title or summarize the article the way you wish.
You can move the various items around the page and highlight a specific article (see the green ribbon on the...
Drudge Report Sends More Traffic Than Facebook or...
Via Scoop.it - Brand & Content Curation The Drudge Report clearly has a dedicated audience, and has made a name for itself over the years as a brand that audience trusts, which makes it a powerful tool for content curation.
I do think we will see news consumers start to use Twitter more effectively as a content curation tool (both inbound and outbound) going forward, particularly as Twitter...
LiveWorld Curator for moderation toward insight |...
Via Scoop.it - Brand & Content Curation LiveWorld Curator and our Moderation Services permit brands and agencies to aggregate and curate Twitter. As tweets come in from your keyword searches, Curator collects and shows them to our live moderators — who then sort out spam and irrelevancies before releasing them for display. Show original
Content Curation - Syndication Or Saturation |...
Via Scoop.it - Brand & Content Curation Content curation is a skilled and growing effort among individuals and prolific content creators alike. Pew estimates 18 of The Huffington Post’s 70 to 80 editors (pre-AOL acquisition) produce content, while the rest aggregate and curate.
This can include using social bookmarking tools such as Delicious and Digg, tweeting, linking to blogs and guest...
The New Media: You & Me. Where we both are source,...
Via Scoop.it - Brand & Content Curation What is the changing role of the journalist? What is the changing role of the PR professional? How are marketing tactics evolving? Are PR and marketing converging? What is brand journalism and are brand journalists really journalists? Is there journalism on Twitter? Show original
The Scoop.it API : The Steam Engine of...
Via Scoop.it - Brand & Content Curation Last week, we made the Scoop.it API public. It means you can now use data to build web sites, clients or any other type of applications to make content distribution smarter. Which is – at the end of the day – what curation is all about. Show original
Radio 1 beta tests digital initiatives at Big...
Via Scoop.it - Brand & Content Curation Radio 1 is to use its forthcoming Big Weekend event to test out new digital initiatives for the station such as online curation, geolocation and Twitter takeovers. Show original
Tweet first, verify later? Nicola Bruno with...
Via Scoop.it - Brand & Content Curation Amongst Nicola’s many interesting findings are that ‘Compared to The Guardian and the BBC, overall, CNN was much more open to user-generated content: the combination of Twitter sources, YouTube, Facebook, blog posts and the iReport material provided a variety of accounts from different areas of Haiti. Show original
Twitter 'barely registers' as traffic driver for...
Via Scoop.it - Brand & Content Curation Pew Centre study suggests that Facebook is the second or third biggest driver of traffic to news sites while Twitter ‘barely registers’. Show original
Everything You Know About Content Strategy is...
Via Scoop.it - Brand & Content Curation I do believe it is important to identify key content, missing content and some of the other mechanics but I would call this more of a content “audit” than “strategy.”
The strategy itself should read more like a creative brief in which ideas and concepts for unique, creative and remarkable content are presented.
Beyond the concepts and ideas the document...
3 Reasons Curation is Here to Stay - Oliver Starr,...
Via Scoop.it - Brand & Content Curation I think it’s safe to say that Curation is here to stay. Curation is part of the DNA of the Web from its very origin, we have strong evidence that curation is at the beginning of the democratization process, and investors are providing the capital to ensure that this process continues. Given these facts I’m confident that curation is not just...
Internettrapport for 2010 fra INMA lansert -...
Via Scoop.it - Sosial På Norsk Man ser i økende grad at internett blir valgt som primær markedføringskanal og blir mer og mer integrert i den helhetlige strategien. Rapporten viser at medieforbruket i Norge øker; hvor 3,3 millioner nordmenn bruker internett ukentlig. I sammenligning får kanalen bare 22% av annonsekronene. Show original
First Things First – Content Strategy Before...
Via Scoop.it - Brand & Content Curation At this point in your social media experience, you (hopefully) understand that social media marketing is not just about having a Facebook page or a Twitter profile.
What makes people want to talk about your brand in social media? You can’t succeed in social media if you don’t have something interesting to say. You therefore need a content strategy to...
1 tag
Is Content Curation the New Community Builder? | Eric Brown at Social Media Explorer http://dlvr.it/QWkn5
Network18 Launches FirstPost.com; an important...
Via Scoop.it - Brand & Content Curation Network18* has launched FirstPost.com, an online news and views website that provides a unique take and commentary on news – across Current Affairs, Politics, World, Business, Investing, Economy, Ideas, Living, Bollywood and Sports. It marks an important shift for the Web18 division of Network18, away from the SEO centric aggregation abomination that is...
1 tag
News Brands Confront the Rise of Mobile Curation Apps | Steve Rubel - Advertising Age http://dlvr.it/R3Xw8
This New Dashboard Synthesio Lets You Monitor...
Via Scoop.it - Brand & Content Curation Synthesio, a company that monitors social media conversations for brands, will announce tomorrow its new dashboard system for doing that, called Unity.
Synthesio’s system stands out for two reasons:
It monitors much more than Facebook or Twitter, in particular it crawls user forums, which is trickier and in practice is often much more important...
Still Think Social Media Is A Fad? - Angela...
Via Scoop.it - Social Business Trends Almost every day I talk with business owners who think social media is a fad, and if they just hold out long enough that it will go away. Or others that think social media is only used for sharing pictures of grandchildren and telling the world what you made for dinner.
If you aren’t using social media to connect with your audience, you can bet your...
Blekko To Power Topix Search - Topix believes...
Via Scoop.it - Brand & Content Curation Blekko To Power Topix Search - Topix believes curated search is the future of the Web http://dlvr.it/Qgcl3 | Blekko, the new search engine that is using human curation to eliminate spam from search results, today announced it will power the search capability of Topix, the Web’s largest platform for local influence. Show original
1 tag
Blekko To Power Topix Search - Topix believes curated search is the future of the Web http://dlvr.it/Qgcl3
News Brands Confront the Rise of Mobile Curation...
Via Scoop.it - Brand & Content Curation Suddenly media brands are facing increased competition from an array of upstart curators that are growing in popularity. Some of these tap into your social network to make the experience even more personal. All make it easy to share. Show original
Build Your Brand with Content Curation. Christy...
Via Scoop.it - Brand & Content Curation There are several methods you can use to share your curated content with your audience. Here are a few suggestions to get you started:
* Curated blog post
* Online news portal
* Weekly video newscast
* E-newsletter
* Social media
Show original
How about the downside of too much curation? Aaron...
Via Scoop.it - Brand & Content Curation Aaron Strout shares his thoughts on the danger of too much curation. And the potential downside only being served up news you want to hear versus news you need to hear. Show original
Google I/O: ShortForm Curates Sandbox Startup Demo...
Via Scoop.it - Brand & Content Curation Google I/O, Google’s developer (cough, nerd) conference, comes to San Francisco next Tuesday. This year, thanks to ShortForm, a video curation community, those startup demos can all be found in one place — on ShortForm’s Google I/O channel.
The San Francisco-based startup has built a cool video curation platform that allows users to create personalized...
Blekko To Power Topix Search - Topix believes...
Via Scoop.it - Brand & Content Curation Blekko, the new search engine that is using human curation to eliminate spam from search results, today announced it will power the search capability of Topix, the Web’s largest platform for local influence. Topix is one of the largest news aggregator sites with over seven million monthly unique visitors.
“We truly believe that curated...
Startup Makes Facebook Likes Searchable
Via Scoop.it - Brand & Content Curation Quick Pitch: Likester is a searchable database of what gets Liked on Facebook.
Genius Idea: Showing trends among friends, locations, categories and the world. Show original
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A Royal Reason for Twitter and TV - News...
Via Scoop.it - Brand & Content Curation Twitter is increasingly the global gathering place for communal experiences. During the past four days we’ve seen two radically different emotional experiences reverberate across Twitter: reactions to Osama Bin Laden’s death and the shared spectacle of a royal wedding. Many news organizations —ABC News, CNN, BBC, ITV, Sky— amongst others —used the royal...
2 tags
First look: Scrible, cool new web research,...
Via Scoop.it - Brand & Content Curation Just released today, Scrible (spelled weird), caught my eye at yesterday’s Founder Conference in Mountain View, so I pulled CEO Victor Karkar aside into a noisy cafe to see more. What does this do? Well, it lets you markup the web. Show original
Make Blogging Easy with Content Curation | |...
Via Scoop.it - Brand & Content Curation Perhaps the biggest benefit of content curation for site owners is time. Once you’ve set up some form of content curation, it requires much less time to maintain than it does to write and create quality content each day. It also helps sites become an authority because you become a reliable content or news source for readers interested in those...
Booshaka Now Ranks And Classifies Your Likes On...
Via Scoop.it - Brand & Content Curation Booshaka has indexed over a million pages on Facebook, and matches this against your activity on these pages. So when you login to Booshaka with Facebook connect, the site will categorize all of your likes of Facebook pages, as well as posts and comments on these pages, showing you a list of these pages. Booshaka also categorizes the types of pages...
Facebook Like Aggregator Likester Tracks What’s...
Via Scoop.it - Brand & Content Curation Likester shows users realtime and popular Like trends, including what your friends are Liking, what everyone is Liking, what’s trending and a chronological log of all your friends Likes. A maps feature adds locality to what Likes are popular where. Show original
The curation channel Scoop.it to be heard...
Via Scoop.it - Brand & Content Curation With this release of Scoop.it, curation is not a stand-alone act any more. Users will not only have more sharing options than the current Twitter and Facebook ones, but they will also be able to use their curation on the destination platform of their choice: on top of building their audience on their Scoop.it page as they do now, they’ll be able to...
