En Oslo Facebook-historie, kuratert utenfor Facebook #OFE2011
Torsdag 3. februar samlet over 500 nordmenn seg til Oslo Facebook Event. I virkeligheten fant eventet sted både i og utenfor Colosseum kino, online og offline. Ved bruk av curator-verktøyet Storify har vi samlet nettsamfunnets inntrykk og dialog, systematisk og usystematisk, kronologisk og ukronologisk, høytidelig og uhøytidelig.
iQualify er et nytt nettverk, etablert av Nils Petter Nordskar og Vidar Osa. Torsdag 3. februar hadde selskapet sitt første store arrangement, Oslo Facebook Event.
Facebook ble brukt som den primære markedsføringskanalen. Programmet bestod primært av norske foredragsholdere, og varierte fra det mer teoretiske til praktiske caser.
Oslo Business Memo rapporterte underveis om stor interesse for konferansen i Colosseum Kino.
Etterhvert hadde over 500 meldt seg på. Også bransjekolleger var imponert.
Foredragsholderne hadde forberedt seg godt.
Og publikum var klare, til å lytte, notere og kommunisere, både med gammel og ny teknologi.
Ikke alle var like opptatt av arrangementets sosiale dimensjon.
Underveis ble det tvitret både innen- og utenfor konferansesalen.
Arne Hjeltnes åpnet det hele, med sine betraktninger rundt våre sosiale liv, inkludert tilbakeblikk til 1960-tallets fellesskap rundt TV-skjermen.
Hjeltnes analyserte også nyhetsbildet anno 2010.
Og kåserte videre rundt vår mediebruk i nåtid, ikke minst om hva som er viktig her i verden.
Underveis i arrangementet begynte noen etterhvert å stille spørsmål ved nettilgangen, som ikke fungerte.
Flere var også spørrende til manglende interaktivitet.
Men forsamlingen virket godt fornøyd med det faglige innholdet.
Noen faglige gullkorn får trolig levetid langt utover arrangementet, ikke minst fra svenske Brit Stakston.
Noen spark unnet dog 50-åringen seg.
Marte Klouman og Lille Vinkel Sko fikk mange nye tilhengere, både på grunn av form og innhold, men også på grunn av hennes ærlige råd etter å ha opplevd å få selskapets første Facebook-side, med 29.000 fans, bombet pga. “regelbrudd”.
Under tittelen “Skor seg på Facebook” har DN Etterbørs fredag 4.2. en sak om Lille Vinkel Skos dyrekjøpte Facebook-erfaringer.
(Men hvor er egentlig DNs eget engasjement når det gjelder sosiale medier?…)
Selv med en overvekt av kommersielt orienterte lyttere i salen, imponerte blogger, skolelobbyist og kommuneeksperten Alf Tore Meling med sin gjennomgang av det sosiale kommune-Norge.
Her har Alf Tore Meling lagt ut sitt foredrag på sin egen Facebook-side.
Noen etterlyste mer fokus på ROI (Return Of Investment), og fikk svar på tiltale.
Magne Uppmans foredrag er lagt ut på Slideshare.
Selv om det var et Facebook-event, fantes det også Facebook-skepsis og -skeptikere i salen.
Den som trolig imponerte forsamlingen mest, var Ole Petter Nyhaug (@fremsikt). Og det gjaldt ikke kun det faglige innholdet.
Som allerede nevnt, på mer enn det faglige innholdet.
Oslo Facebook Events hadde også invitert til kåring av Norges beste Facebook-sider. 81 sider ble foreslått via nettet, mens en jury stod for kriteriene og kåringen.
Kriteriene for årets facebook page ble presentert på lerret, fanget opp og distribuert videre.
Engasjementet på vegne av kandidatene var stort.
Og resultatet? Norwegian og IKEA havnet på pallen, mens NetCom ble kåret til Norges beste Facebook-side.
Prisvinnerne ble behørig fotografert av eventets fotograf @FotografSara og bilder distribuert.
I etterkant publiserte Kampanje en sak om prisutdelingen og om vinnersiden.
IKEA Norges Facebook-side finner du her.
Og Norwegian sin er her.
Begeistrede lyttere formidlet sine inntrykk fra dagen.
Mens andre gjerne ville nominere både arrangementet og publikum til en helt annen pris.
Forsamlingen brøt opp.
Noen savnet flere minglemuligheter.
Mens andre minglet videre.
En gratulasjon, både til iQuality, Facebook, samarbeidspartnere og foredragsholdere er på sin plass! Og også til Twitter og tvitrerne som gjorde dette til en interaktiv opplevelse.
Etterord: Ole Petter Nyhaug har oppsummert sine inntrykk fra dagen på sin Fremsikt-blogg.
PR-operatørene har blogget sine inntrykk her.
Astrid Valen Utvik har lagt ut sin bloggkommentar her:
Her er aktuell hashtag-feed og statistikk relatert til OFE-eventet.
Hele denne bloggposten er laget med curation-verktøyet Storify. Det finnes trolig et tyve-talls tilsvarende verktøy. Lurer du på hva #curation er for noe, så kan du eventuelt lese den lenkede bloggposten.
“Yesterday we wrote about Percolate, a new online content filtering system developed by Noah Brier and James Gross. The platform “bubbles up” — ie collects, interesting content that is making the rounds with your friends by scanning your Twitter and RSS feeds, and then encourage you to react. Today, the co-founders chatted with PSFK to tell us how their site is different from other internet curation sites, and why humans are more interesting than computers.”—The Next Era Of Blogging: Some Thoughts From The Creators Of Percolate - PSFK (via jkalin)
I wrote a column for Computerworld about how Google+ can be used as a replacement for not only Facebook and other social networking services, but also e-mail, blogging, micro-blogging, RSS news feeds, video conferencing, chat, texting and location-based social networking.
Premium cable network HBO soft-launched HBO Connect on Tuesday, a new “second screen” experience that aims to augment the social experience surrounding shows like True Blood, Game of Thrones and Entourage. The site is accessible now, but will launch more features in June as the summer season gets…
“The Web created Search & Google. The Web created Social Media Networks & Facebook. The Web creates Curation & You are the Curator.”—Curated and Created by @myrstad, Originated and Inspirated by the Paper Buff Blog.
Maria Popova talking with Eli Paris on the topic of his new book, The Filter Bubble — a compelling deep-dive into the invisible algorithmic editing on the web, a world where we’re being shown more of what algorithms think we want to see and less of what we should see. Show original
Curating Oxygen. And other silly ideas. | That's a good question - Joe Cardillo
Via Scoop.it - Brand & Content Curation Content curation doesn’t replace some basic, useful, and already well-known concepts. Organize and classify things that interest you. Get engaged with people (not just concepts) and build relationships, not a database of links. To me that’s why semantic curation/search services are really the future, because they’re focusing less on aggregating everything on the entire web, and more on helping you find what matters to you, and organize it in a way that makes sense to you. Show original
Google Inc., the world’s largest Internet-search company, will announce a new music service today at its I/O developer conference, stepping up competition with Apple Inc. and Amazon.com Inc. Show original
Google remains the top source of traffic to the top 25 general news websites, but Facebook is emerging as a “critical player” for how consumers find and share news stories, according to a study released today.
“Google and Facebook are increasingly set up as competitors (for) sorting through the material on the Web,” the Pew Research Center report said. Show original
A popular piece of advice in social media is “fail fast.” This advice doesn’t make much sense in the marketing function. Failure for these marketing professionals – particularly in social media – means:
Being company-centric not customer-centric
Dishonest and disengaged communication
Inability to meet campaign targets and sales goals
Wasting resources – budget and time, in addition to opportunity cost Show original
It appears that marketers that don’t use LinkedIn themselves are uncomfortable with including it in their offerings or inbound marketing mix. This is certainly understandable, but there are seven reasons below that hopefully will convince them to use LinkedIn as a social media marketing channel. Show original
In its most basic implementation, Tumblr users can share a link, sans pre-filled description to an article or website.
YouTube Seriously Upping its Ante As Go-To Video Site on the Web
YouTube announced today that it is adding about 3,000 new movie titles for rent in the U.S. as well as some new original content from partners as part of the “future of video”. Show original
Hot on the heels of their acquisition of Delicious, YouTube founders Chad Hurley and Steve Chen are adding to their new startup with the addition of real-time business intelligence platform Tap11.com.
By having both a robust reporting and analytics platform and access to millions of bookmarks and interaction data, AVOS could be onto something. Show original
My question is: how well is the curation ecosystem evolving to actually help people get the information they need and want?
The current content curation ecosystem appears to me to be more of a “push” ecosystem than a “pull” ecosystem.
So far, there appears to be little or no feedback loop involved in letting customers/end-users vote on relevance and gradually refine the information that is being targeted “at” them.
Nor is there any real connection between the tools that marketers use and the tools being created to let end-users do their own content curation. Show original
The editorial control is a really appealing aspect of Scoop.it — and ultimately what empowers people who perform their curators’ role. When you select a piece for publication, you can customize the title or summarize the article the way you wish.
You can move the various items around the page and highlight a specific article (see the green ribbon on the image above), tag the content, or modify the size of images or wrap the text around these images. Show original
The Drudge Report clearly has a dedicated audience, and has made a name for itself over the years as a brand that audience trusts, which makes it a powerful tool for content curation.
I do think we will see news consumers start to use Twitter more effectively as a content curation tool (both inbound and outbound) going forward, particularly as Twitter puts more focus on getting users to understand how to use it. Show original
LiveWorld Curator and our Moderation Services permit brands and agencies to aggregate and curate Twitter. As tweets come in from your keyword searches, Curator collects and shows them to our live moderators — who then sort out spam and irrelevancies before releasing them for display. Show original
Content curation is a skilled and growing effort among individuals and prolific content creators alike. Pew estimates 18 of The Huffington Post’s 70 to 80 editors (pre-AOL acquisition) produce content, while the rest aggregate and curate.
This can include using social bookmarking tools such as Delicious and Digg, tweeting, linking to blogs and guest post series, among other social sharing examples.
The most serious curation, however, is consistent and focused rather than random. Information curators are trusted editors to those who follow them, and this results in communication potential for PR practitioners.
What is the changing role of the journalist? What is the changing role of the PR professional? How are marketing tactics evolving? Are PR and marketing converging? What is brand journalism and are brand journalists really journalists? Is there journalism on Twitter? Show original
Last week, we made the Scoop.it API public. It means you can now use data to build web sites, clients or any other type of applications to make content distribution smarter. Which is – at the end of the day – what curation is all about. Show original
Amongst Nicola’s many interesting findings are that ‘Compared to The Guardian and the BBC, overall, CNN was much more open to user-generated content: the combination of Twitter sources, YouTube, Facebook, blog posts and the iReport material provided a variety of accounts from different areas of Haiti. Show original
I do believe it is important to identify key content, missing content and some of the other mechanics but I would call this more of a content “audit” than “strategy.”
The strategy itself should read more like a creative brief in which ideas and concepts for unique, creative and remarkable content are presented.
Beyond the concepts and ideas the document should also outline the resources that would be required to make it happen. Show original
I think it’s safe to say that Curation is here to stay. Curation is part of the DNA of the Web from its very origin, we have strong evidence that curation is at the beginning of the democratization process, and investors are providing the capital to ensure that this process continues. Given these facts I’m confident that curation is not just the flavor of the month, but a rapidly growing trend that represents both a third phase of the Internet and a huge opportunity for entrepreneurs and investors. Show original
Man ser i økende grad at internett blir valgt som primær markedføringskanal og blir mer og mer integrert i den helhetlige strategien. Rapporten viser at medieforbruket i Norge øker; hvor 3,3 millioner nordmenn bruker internett ukentlig. I sammenligning får kanalen bare 22% av annonsekronene. Show original
At this point in your social media experience, you (hopefully) understand that social media marketing is not just about having a Facebook page or a Twitter profile.
What makes people want to talk about your brand in social media? You can’t succeed in social media if you don’t have something interesting to say. You therefore need a content strategy to facilitate the consistent delivery of interesting stories.
Network18* has launched FirstPost.com, an online news and views website that provides a unique take and commentary on news – across Current Affairs, Politics, World, Business, Investing, Economy, Ideas, Living, Bollywood and Sports. It marks an important shift for the Web18 division of Network18, away from the SEO centric aggregation abomination that is In.com, which is still doing SEO using our headlines (screenshot); and apart from the IBNLive blogs from journalists, this the groups first initiative that focuses on views on news. Show original
Synthesio, a company that monitors social media conversations for brands, will announce tomorrow its new dashboard system for doing that, called Unity.
Synthesio’s system stands out for two reasons:
It monitors much more than Facebook or Twitter, in particular it crawls user forums, which is trickier and in practice is often much more important for many brands;
It works in over 30 languages. Show original
Almost every day I talk with business owners who think social media is a fad, and if they just hold out long enough that it will go away. Or others that think social media is only used for sharing pictures of grandchildren and telling the world what you made for dinner.
If you aren’t using social media to connect with your audience, you can bet your competition is. If you need proof in the pudding or know someone who needs it, take a look at the following infographic illustrating the reach of social media. Show original
Blekko To Power Topix Search - Topix believes curated search is the future of the Web http://dlvr.it/Qgcl3 | Blekko, the new search engine that is using human curation to eliminate spam from search results, today announced it will power the search capability of Topix, the Web’s largest platform for local influence. Show original
Suddenly media brands are facing increased competition from an array of upstart curators that are growing in popularity. Some of these tap into your social network to make the experience even more personal. All make it easy to share. Show original
There are several methods you can use to share your curated content with your audience. Here are a few suggestions to get you started:
* Curated blog post
* Online news portal
* Weekly video newscast
* Social media
Google I/O, Google’s developer (cough, nerd) conference, comes to San Francisco next Tuesday. This year, thanks to ShortForm, a video curation community, those startup demos can all be found in one place — on ShortForm’s Google I/O channel.
The San Francisco-based startup has built a cool video curation platform that allows users to create personalized channels of web video content, easily pulling clips from YouTube and other video sites. Show original
Blekko, the new search engine that is using human curation to eliminate spam from search results, today announced it will power the search capability of Topix, the Web’s largest platform for local influence. Topix is one of the largest news aggregator sites with over seven million monthly unique visitors.
“We truly believe that curated search is the future of the Web and we’re proud to bring that experience directly to Topix pages and directly to our users,” Topix CEO Chris Tolles said. Show original
Twitter is increasingly the global gathering place for communal experiences. During the past four days we’ve seen two radically different emotional experiences reverberate across Twitter: reactions to Osama Bin Laden’s death and the shared spectacle of a royal wedding. Many news organizations —ABC News, CNN, BBC, ITV, Sky— amongst others —used the royal wedding as an opportunity to launch new Twitter integrations and to experiment with novel reporting approaches. Show original
Just released today, Scrible (spelled weird), caught my eye at yesterday’s Founder Conference in Mountain View, so I pulled CEO Victor Karkar aside into a noisy cafe to see more. What does this do? Well, it lets you markup the web. Show original
Make Blogging Easy with Content Curation | | Site-Reference
Via Scoop.it - Brand & Content Curation Perhaps the biggest benefit of content curation for site owners is time. Once you’ve set up some form of content curation, it requires much less time to maintain than it does to write and create quality content each day. It also helps sites become an authority because you become a reliable content or news source for readers interested in those topics. Show original
Booshaka has indexed over a million pages on Facebook, and matches this against your activity on these pages. So when you login to Booshaka with Facebook connect, the site will categorize all of your likes of Facebook pages, as well as posts and comments on these pages, showing you a list of these pages. Booshaka also categorizes the types of pages you’ve liked by TV Shows, Musicians, Public Figures and more. Show original
Likester shows users realtime and popular Like trends, including what your friends are Liking, what everyone is Liking, what’s trending and a chronological log of all your friends Likes. A maps feature adds locality to what Likes are popular where. Show original
With this release of Scoop.it, curation is not a stand-alone act any more. Users will not only have more sharing options than the current Twitter and Facebook ones, but they will also be able to use their curation on the destination platform of their choice: on top of building their audience on their Scoop.it page as they do now, they’ll be able to bring their Scoop.it curated content to their existing blogs (Tumblr, WordPress) or to their Facebook pages. Show original